Brand you : marketing real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Welcome to brand you : a framework for your career -- Planning your career : setting your direction -- Choosing the right work environment : how to find the right "fit" -- Career information and research : know where to look -- Why employers buy : how to build your brand based on employers’ needs -- Meeting employers’ needs : how the hiring process works -- Sharpening your focus : how to use target marketing in your search for work -- Creating the product-you : identifying your value -- Managing the product-you : launching and managing your career -- Providing services as brand you : exploring entrepreneurship and other alternative ways to work -- Pricing the product : what salary can you expect? -- Creating your communication plan : getting the word out about your brand -- Advertising your brand : crafting your resume and cover letter -- Personal selling : how networking can help you achieve your goals -- Delivering value : how to make every interview successful -- Evaluating and finalizing your offer : get what you want