MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01389nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000063190 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251125093132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120724t2011 paua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781609605995 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201411261633 |
| Level of effort used to assign nonsubject heading access points |
huda |
| Level of effort used to assign subject headings |
201302261620 |
| Level of effort used to assign classification |
jamie |
| -- |
201207241127 |
| -- |
safura |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
LB2342.82 .C37 2011 f |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Cases on innovations in educational marketing : |
| Remainder of title |
transnational and technological strategies / |
| Statement of responsibility, etc. |
editors by Purnendu Tripathi, Siran Mukerji |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hershey, PA : |
| Name of publisher, distributor, etc. |
Business Science Reference, |
| Date of publication, distribution, etc. |
c2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 369 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Premier reference source" |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries" |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Education, Higher |
| General subdivision |
Marketing |
| Form subdivision |
Cross-cultural studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Education, Higher |
| General subdivision |
Marketing |
| -- |
Technological innovations |
| Form subdivision |
Cross-cultural studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Transnational education |
| Form subdivision |
Cross-cultural studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tripathi, Purnendu |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mukerji, Siran |