Cases on innovations in educational marketing : transnational and technological strategies / editors by Purnendu Tripathi, Siran Mukerji
Material type:
TextPublication details: Hershey, PA : Business Science Reference, c2011Description: xxi, 369 p. : ill. ; 29 cmISBN: - 9781609605995
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB PEKAN | LB2342.82 .C37 2011 f (Browse shelf(Opens below)) | 1 | Available | 0000070419 |
"Premier reference source"
Includes bibliographical references and index
"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"