MARC details
| 000 -LEADER |
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| fixed length control field |
01400nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000061624 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20251125093230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120608t2012 nyu 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071775267 (hc : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071775269 (hc : alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201209271303 |
| Level of effort used to assign nonsubject heading access points |
fauzi |
| -- |
201206081633 |
| -- |
sri |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 .I43 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Imbriano, Lou |
| 245 10 - TITLE STATEMENT |
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| Title |
Winning the customer : |
| Remainder of title |
turn consumers into fans and get them to spend more / |
| Statement of responsibility, etc. |
Lou Imbriano, Elizabeth King |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 214 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creative ability in business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services |