Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King
Material type:
TextPublication details: New York : McGraw-Hill, c2012Description: xxi, 214 p. ; 24 cmISBN: - 9780071775267 (hc : alk. paper)
- 0071775269 (hc : alk. paper)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB PEKAN | HF5415 .I43 2012 (Browse shelf(Opens below)) | 1 | Available | 0000066921 |
Includes index
The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line