Mass media research : (Record no. 78750)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01341nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000084391 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125100240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201t2014 at a f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133307334 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201508061516 |
| Level of effort used to assign nonsubject heading access points | aida |
| Level of effort used to assign subject headings | 201507021319 |
| Level of effort used to assign classification | aida |
| -- | 201412011238 |
| -- | azli |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P91.3 .W56 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 245 10 - TITLE STATEMENT | |
| Title | Mass media research : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | Roger D. Wimmer, Joseph R. Dominick |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 481 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Wadsworth series in mass communication and journalism |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 579.53 | P91.3 .W56 2014 | 0000098669 | 04/09/2019 | 1 | 579.53 | 04/09/2019 | Open Shelf |