Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick

By:

Wimmer, Roger D

Contributor(s):

Dominick, Joseph R

Material type: Text

TextSeries: Wadsworth series in mass communication and journalismPublication details: Australia : Cengage Learning, c2014Edition: 10th edDescription: xiii, 481 p. : ill. ; 24 cmISBN:

9781133307334 (pbk.)

Subject(s):

Mass media -- Research

Contents:

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	P91.3 .W56 2014 (Browse shelf(Opens below))	1	Available		0000098669

Includes bibliographical references and index