Marketing : (Record no. 85687)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00942nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000096698 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125103455.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160715t2014 at a f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408064979 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408064900 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201612231056 |
| Level of effort used to assign nonsubject heading access points | safura |
| Level of effort used to assign subject headings | 201612231048 |
| Level of effort used to assign classification | safura |
| -- | 201607150846 |
| -- | epul |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .V47 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Verhage, Bronis |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | A Global Perspective / |
| Statement of responsibility, etc. | Bronis Verhage, Professor of Marketing, Georgia State University, Atlanta, Georgia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 776 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | To access online access log on to http://www.login.cengagebrain.com Access code/password PP9ZPK9P5021JK |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 400.73 | 2 | HF5415 .V47 2014 | 0000114531 | 02/04/2024 | 11/03/2024 | 1 | 400.73 | 04/09/2019 | Open Shelf |