Marketing / (Record no. 86293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01024nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000098823 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251125103540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170407t2001 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324068610 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201905021256 |
| Level of effort used to assign nonsubject heading access points | AUTHORITY |
| Level of effort used to assign subject headings | 201705151026 |
| Level of effort used to assign classification | nazirah |
| -- | 201704071027 |
| -- | firdausj |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .L36 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH, United States : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 751 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Bahan Hadiah |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliograhical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | HF5415 .L36 2001 | 0000117675 | 04/09/2019 | 1 | 04/09/2019 | Open Shelf |