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Development of a resilience model for pakistan's tourism industry / Muhammad Kashif

By:

Muhammad Kashif [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

THE0010147 (Local)

Subject(s):

Dissertation note: Thesis (Doctor of Philosophy) -- Universiti Malaysia Pahang Al Sultan Abdullah – 2025 Abstract: Pakistan's tourism industry has long faced challenges, including geopolitical tensions and environmental disasters, with the COVID-19 pandemic exacerbating these issues. This has underscored the critical need for crisis-specific resilience frameworks. Despite efforts to revitalize the sector, a significant lack of empirical studies persists, leaving critical gaps in understanding how to enhance the industry's adaptability and sustainability. This research addresses these gaps with three objectives: identifying resilience factors, testing them, and developing a comprehensive resilience model. Using a sequential mixed-methods approach, qualitative data were collected through 10 semi-structured interviews with tourism business experts and analyzed using ATLAS.ti software, uncovering eight critical themes: government support, a focus on foreign tourists, technological innovation, proactive planning, domestic tourism, limited-scale reopening of tourism, tourism education, and consumer and employee confidence. These themes were validated through a quantitative study involving a survey of 114 hotel managers, analyzed using structural equation modeling (SEM) in SmartPLS. The quantitative findings corroborated the qualitative themes, providing strong support for the hypotheses derived from the qualitative phase. The resilience model was then developed by integrating qualitative and quantitative findings through a joint display analysis, grounded in resilience theory to offer a robust framework for understanding and enhancing tourism resilience in the face of crises. Methodologically, the study makes a significant contribution by blending qualitative insights with quantitative validation, advancing the field of tourism resilience research. The implications are substantial: policymakers and industry leaders can leverage this research to implement targeted support measures, align strategies with evolving tourist needs, and harness technology and education to bolster resilience. Furthermore, the study provides critical directions for future research, reinforcing its relevance to both academia and practical applications, ensuring a sustainable and adaptable future for Pakistan's tourism industry.

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Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Thesis	UMPLIB GAMBANG	FIM .K37 2025 r Thesis (Browse shelf(Opens below))		Not for loan		T000003597
Thesis	UMPLIB GAMBANG	CD13777 (Browse shelf(Opens below))	1	In Transit		T000003598

Faculty of Industrial Management

Thesis (Doctor of Philosophy) -- Universiti Malaysia Pahang Al Sultan Abdullah – 2025

Includes bibliographical references

Pakistan's tourism industry has long faced challenges, including geopolitical tensions and environmental disasters, with the COVID-19 pandemic exacerbating these issues. This has underscored the critical need for crisis-specific resilience frameworks. Despite efforts to revitalize the sector, a significant lack of empirical studies persists, leaving critical gaps in understanding how to enhance the industry's adaptability and sustainability. This research addresses these gaps with three objectives: identifying resilience factors, testing them, and developing a comprehensive resilience model. Using a sequential mixed-methods approach, qualitative data were collected through 10 semi-structured interviews with tourism business experts and analyzed using ATLAS.ti software, uncovering eight critical themes: government support, a focus on foreign tourists, technological innovation, proactive planning, domestic tourism, limited-scale reopening of tourism, tourism education, and consumer and employee confidence. These themes were validated through a quantitative study involving a survey of 114 hotel managers, analyzed using structural equation modeling (SEM) in SmartPLS. The quantitative findings corroborated the qualitative themes, providing strong support for the hypotheses derived from the qualitative phase. The resilience model was then developed by integrating qualitative and quantitative findings through a joint display analysis, grounded in resilience theory to offer a robust framework for understanding and enhancing tourism resilience in the face of crises. Methodologically, the study makes a significant contribution by blending qualitative insights with quantitative validation, advancing the field of tourism resilience research. The implications are substantial: policymakers and industry leaders can leverage this research to implement targeted support measures, align strategies with evolving tourist needs, and harness technology and education to bolster resilience. Furthermore, the study provides critical directions for future research, reinforcing its relevance to both academia and practical applications, ensuring a sustainable and adaptable future for Pakistan's tourism industry.