Effective internal communication / Lyn Smith with Pamela Mounter
Material type:
TextSeries: PR in practice seriesPublication details: New Delhi : Kogan Page, 2008Description: xiv, 226 p. : ill. ; 24 cmISBN: - 8175543353
- 9788175543355
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HD30.3 .S64 2008 (Browse shelf(Opens below)) | 1 | Available | 0000031186 |
"CIPR, Chartered Institute of Public Relations."
Includes bibliographical references (p. 216-218) and index
Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future.