Strategi laut biru = blue ocen strategy : cara mencipta ruang pasaran yang tiada dan menjadikan persaingan tidak relevan / W. Chan Kim, Renee Mauborgne ; diterjemahkan oleh Universiti Sains Malaysia

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Material type: Text

TextPublication details: Pulau Pinang : Penerbit USM ; Cheras, Kuala Lumpur : UCSI Pub. House, 2011Description: xvi, 338 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.153 .K56 2011 (Browse shelf(Opens below))	1	Available		0000064701

Includes index

Original title : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant