Customer relationship management and the social and semantic web : enabling cliens conexus / editors by Ricardo Colomo-Palacios, Joao Varajao, Pedro Soto-Acosta

Contributor(s):

Material type: Text

TextPublication details: Hershey, PA : Business Science Reference, c2012Description: xvi, 342 p. : ill. ; 29 cmISBN:

9781613500446

Subject(s):

Summary: "This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.5 .C87 2012 f (Browse shelf(Opens below))	1	Available		0000070494

Includes bibliographical references and index

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"