Branding in a competitive marketplace / Rajat K. Baisya

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Material type: Text

TextPublication details: Los Angeles : SAGE, Response Business Books, 2013Description: xxxi, 229 pages : illustrations ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.1255 .B35 2013 (Browse shelf(Opens below))	1	Available		0000090428

Includes bibliographical references (pages 221-224) and index