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Values-based service for sustainable business : lessons from IKEA / Bo Edvardsson and Bo Enquist
Material type:
TextPublication details: New York : Routledge, c2009Description: x, 131 p. : ill. ; 23 cmISBN: - 9780415458535 (hbk.)
- 0415458536 (hbk.)
- 9780203887707 (e-book)
- 0203887700 (e-book)
Contents:
Introduction -- Sustainable business embedded in history and heritage -- Values based service -- Values-based service experience -- Values-based service brands and marketing communication -- Values-based service leadership -- Values-based sustainable service business
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HD9980.5 .E28 2009 (Browse shelf(Opens below)) | 1 | Available | 0000047515 |
Includes bibliographical references and index
Introduction -- Sustainable business embedded in history and heritage -- Values based service -- Values-based service experience -- Values-based service brands and marketing communication -- Values-based service leadership -- Values-based sustainable service business