Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John

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Material type: Text

TextPublication details: Australia : South-Western Cengage Learning, 2014Edition: 4th edDescription: xxiii, 261 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HD9980.5 .F57 2014 (Browse shelf(Opens below))	1	Available		0000114408

Includes bibliographical references and indexes