Internet marketing, start-to-finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle
Material type:
TextPublication details: Indianapolis, Ind. : Que, c2012Description: xxii, 293 p. : ill. ; 23 cmISBN: - 9780789747891
- 0789747898
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB PEKAN | HF5415.1265 .J86 2012 (Browse shelf(Opens below)) | 1 | Available | 0000067808 |
"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover
Includes index
Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It’s all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo’s state of the web report