Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
Material type:
TextPublication details: London ; New York : Routledge, 2009Description: xviii, 267 p. : ill. ; 24 cmISBN: - 9780415443272 (pbk.)
- 041544327X (pbk.)
- 9780415443265 (hbk.)
- 0415443261 (hbk.)
- 9780203996171 (ebook)
- 0203996178 (ebook)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
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UMPLIB GAMBANG | HD69.B7 H43 2009 (Browse shelf(Opens below)) | 1 | Available | 0000047600 |
Includes bibliographical references and indexes