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Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Online resources:
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.1263 .A52 2007.

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Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, MA : Harvard Business School Press, 2006
Online resources:
Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HD69.B7 K86 2006.

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