60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee

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Material type: Text

TextPublication details: Hoboken, NJ : Wiley, 2013Description: x, 246 p. : ill. (some col.) ; 24 cmISBN:

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Contents:

Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5415.1255 .M66 2013 (Browse shelf(Opens below))	1	Available		0000085889

Includes index

Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author