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The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy by Series: Oxford handbooks in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; New York : Oxford University Press, 2011
Other title:
  • Strategic sales and sales management
Online resources:
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.13 .O94 2011.

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Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, NY : Pearson Financial Times/Prentice Hall, 2012
Availability: Items available for loan: UMPLIB PEKAN (1)Call number: HF5415.127 .H66 2012.

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