Advertising / William F. Arens, David H. Schaefer, Michael Weigold

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Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, 2012Description: xiii, 498 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5821.A74 A38 2012 (Browse shelf(Opens below))	1	Available		0000078357

Includes bibliographical references and indexes