Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2010Edition: 3rd edDescription: xxvi, 538 p. : ill ; 26 cmISBN: - 9780136049968 (casebound)
- 0136049966 (casebound)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB PEKAN | HC79.H53 M64 2010 (Browse shelf(Opens below)) | 1 | Available | 0000062388 |
Includes bibliographical references and index