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		Tactical transparency : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson by Holtz, Shel Havens, John C International Association of Business Communicators Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: San Francisco, CA : Jossey-Bass, c2009 Online resources: Table of contents only Availability: Items available for loan: UMPLIB GAMBANG (1)Call number: HF5415.5 .H64 2009. Place hold Log in to add tags Add to cart (remove)
		Reinventing interactive and direct marketing [electronic resource] : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp. by Rapp, Stan Direct Marketing Association (U.S.) Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill, c2010 Online resources: NetLibrary Availability: Items available for reference: UMPLIB GAMBANG: Not for loan (1)Call number: HF5415.1264 .R45 2010. Log in to add tags Add to cart (remove)

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