Reinventing interactive and direct marketing [electronic resource] : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2010Description: 1 online resource (xiii, 238 p.) : illISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
E-book	UMPLIB GAMBANG	HF5415.1264 .R45 2010 (Browse shelf(Opens below))	1	Not for loan		0000056043

Published in association with the Direct Marketing Association

Description based on print version record

Includes bibliographical references and index

Mode of access: Internet