MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01592nam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000051299 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117141501.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110110t2010 nyua fob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071703383 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071703381 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071638029 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107140027 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201104281008 |
| Level of effort used to assign classification |
ida |
| Level of effort used to assign subject headings |
201104281007 |
| Level of effort used to assign classification |
ida |
| -- |
201101101223 |
| -- |
ida |
| -- |
import 2.mrk |
| -- |
856 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1264 .R45 2010 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Reinventing interactive and direct marketing |
| Medium |
[electronic resource] : |
| Remainder of title |
leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / |
| Statement of responsibility, etc. |
[edited and] with an introduction by Stan Rapp. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiii, 238 p.) : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Published in association with the Direct Marketing Association |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Description based on print version record |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: Internet |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interactive marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rapp, Stan |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Direct Marketing Association (U.S.) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
NetLibrary |
| Uniform Resource Identifier |
<a href="http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=292344">http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=292344</a> |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| -- |
634293014559499162 |