Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [electronic resource] :
[edited and] with an introduction by Stan Rapp.
- New York : McGraw-Hill, c2010
- 1 online resource (xiii, 238 p.) : ill.
Published in association with the Direct Marketing Association Description based on print version record
Includes bibliographical references and index
Mode of access: Internet
9780071703383 (electronic bk.) 0071703381 (electronic bk.) 9780071638029
Interactive marketing
Direct marketing
Branding (Marketing)
Published in association with the Direct Marketing Association Description based on print version record
Includes bibliographical references and index
Mode of access: Internet
9780071703383 (electronic bk.) 0071703381 (electronic bk.) 9780071638029
Interactive marketing
Direct marketing
Branding (Marketing)