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Marketing strategy : a life-cycle approach /

Lee, Alvin

Marketing strategy : a life-cycle approach / Alvin Lee, Mark Edwards - Cambridge : Cambridge University Press, 2013 - xii, 291 p. : ill. ; 26 cm. + 1 casebook

Includes bibliographical references and index

ISBN: 9781107651302 (value pack) 9781107607293 (pbk.) 9781107607309 (casebook pbk.)

Subjects--Topical Terms:
Marketing--Management

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