Marketing strategy : a life-cycle approach / Alvin Lee, Mark Edwards

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Material type: Text

TextPublication details: Cambridge : Cambridge University Press, 2013Description: xii, 291 p. : ill. ; 26 cm. + 1 casebookISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Study Guide and Manuals	UMPLIB PEKAN	HF5415.13 .L44 2013 (Browse shelf(Opens below))	1	Not for loan	user note		0000090783
Open Shelf	UMPLIB PEKAN	HF5415.13 .L44 2013 (Browse shelf(Opens below))	1	Available			0000090777

Includes bibliographical references and index