Marketing strategy : (Record no. 12124)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00916nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000080273 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117141145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140609t2013 enka f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107651302 (value pack) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107607293 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107607309 (casebook pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201507291214 |
| Level of effort used to assign nonsubject heading access points | aida |
| Level of effort used to assign subject headings | 201412161750 |
| Level of effort used to assign classification | fawwaz |
| -- | 201406090913 |
| -- | dilla |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 .L44 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Alvin |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | a life-cycle approach / |
| Statement of responsibility, etc. | Alvin Lee, Mark Edwards |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge : |
| Name of publisher, distributor, etc. | Cambridge University Press, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 291 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 casebook |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edwards, Mark G. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | Not for loan | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 306.44 | HF5415.13 .L44 2013 | 0000090783 | 04/09/2019 | 1 | 306.44 | 04/09/2019 | Study Guide and Manuals | user note | |||
| Not lost | UMPLIB PEKAN | UMPLIB PEKAN | 04/09/2019 | 306.44 | HF5415.13 .L44 2013 | 0000090777 | 04/09/2019 | 1 | 306.44 | 04/09/2019 | Open Shelf |