Contemporary marketing /
Kurtz, David
Contemporary marketing / David L. Kurtz and Louis E. Boone, - 17th ed. - Boston, MA : Cengage Learning, 2016 - xxvi, 652, 90 p. : color illustrations ; 29 cm.
Includes indexes
9781305075368 (hbk.) 1305075366
Marketing
Contemporary marketing / David L. Kurtz and Louis E. Boone, - 17th ed. - Boston, MA : Cengage Learning, 2016 - xxvi, 652, 90 p. : color illustrations ; 29 cm.
Includes indexes
9781305075368 (hbk.) 1305075366
Marketing