Contemporary marketing / David L. Kurtz and Louis E. Boone,

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Material type: Text

TextPublication details: Boston, MA : Cengage Learning, 2016Edition: 17th edDescription: xxvi, 652, 90 p. : color illustrations ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Reference	UMPLIB GAMBANG	HF5415 .K87 2016 r (Browse shelf(Opens below))	1	Not for loan		0000114414

Includes indexes