Contemporary marketing / (Record no. 15865)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000096694 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117141400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160714t2016 maua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781305075368 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1305075366 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201612201627 |
| Level of effort used to assign nonsubject heading access points | safura |
| Level of effort used to assign subject headings | 201612201626 |
| Level of effort used to assign classification | safura |
| -- | 201607141634 |
| -- | epul |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary marketing / |
| Statement of responsibility, etc. | David L. Kurtz and Louis E. Boone, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 652, 90 p. : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boone, Louis E. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | Not for loan | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 1487.00 | HF5415 .K87 2016 r | 0000114414 | 04/09/2019 | 1 | 1487.00 | 04/09/2019 | Reference |