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Basic marketing research : customer insights and managerial action /

Brown, Tom J.

Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill Jr - 8th ed. - Stamford, CT, USA : Cengage Learning, 2014 - xxvi, 478 p. : col. ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 9781133188544 (hbk.) 9781111525293

Subjects--Topical Terms:
Marketing research

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