Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill Jr

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Material type: Text

TextPublication details: Stamford, CT, USA : Cengage Learning, 2014Edition: 8th edDescription: xxvi, 478 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Reference	UMPLIB GAMBANG	HF5415.2 .B76 2014 r (Browse shelf(Opens below))	1	Not for loan	r		0000114359

Includes bibliographical references and index