Basic marketing research : (Record no. 16046)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00873nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000096690 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251117141406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160714t2014 ctua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133188544 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111525293 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201612211619 |
| Level of effort used to assign nonsubject heading access points | safura |
| -- | 201607141615 |
| -- | epul |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Tom J. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research : |
| Remainder of title | customer insights and managerial action / |
| Statement of responsibility, etc. | Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill Jr |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Stamford, CT, USA : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 478 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not lost | Not for loan | UMPLIB GAMBANG | UMPLIB GAMBANG | 04/09/2019 | 1380.14 | HF5415.2 .B76 2014 r | 0000114359 | 04/09/2019 | 1 | 1380.14 | 04/09/2019 | Reference | r |