Marketing to moviegoers a handbook of strategies and tactics /
Marich, Robert
Marketing to moviegoers a handbook of strategies and tactics / [electronic resource] : Robert Marich - 2nd ed. - Carbondale : Southern Illinois University Press, c2009 - 1 online resource (xii, 318 p.) : ill.
Includes index Description based on print version record
Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds
9781441619570 (electronic bk.) 1441619577 (electronic bk.)
Motion pictures--Marketing
Motion pictures--Distribution
Marketing to moviegoers a handbook of strategies and tactics / [electronic resource] : Robert Marich - 2nd ed. - Carbondale : Southern Illinois University Press, c2009 - 1 online resource (xii, 318 p.) : ill.
Includes index Description based on print version record
Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds
9781441619570 (electronic bk.) 1441619577 (electronic bk.)
Motion pictures--Marketing
Motion pictures--Distribution