MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01560nam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls000051047 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117141459.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110110t2009 ilua fo s001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781441619570 (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1441619577 (electronic bk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107140025 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201105091516 |
| Level of effort used to assign classification |
jamie |
| -- |
201101101221 |
| -- |
ida |
| -- |
import 2.mrk |
| -- |
604 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
PN1995.9.M29 M37 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marich, Robert |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing to moviegoers |
| Medium |
[electronic resource] : |
| Remainder of title |
a handbook of strategies and tactics / |
| Statement of responsibility, etc. |
Robert Marich |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Carbondale : |
| Name of publisher, distributor, etc. |
Southern Illinois University Press, |
| Date of publication, distribution, etc. |
c2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xii, 318 p.) : |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Description based on print version record |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motion pictures |
| General subdivision |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motion pictures |
| General subdivision |
Distribution |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
NetLibrary |
| Uniform Resource Identifier |
<a href="http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=285263">http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=285263</a> |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| -- |
634293014559499162 |