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Marketing to moviegoers [electronic resource] : a handbook of strategies and tactics / Robert Marich

By: Material type: TextTextPublication details: Carbondale : Southern Illinois University Press, c2009Edition: 2nd edDescription: 1 online resource (xii, 318 p.) : illISBN:
  • 9781441619570 (electronic bk.)
  • 1441619577 (electronic bk.)
Subject(s): Online resources:
Contents:
Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
E-book E-book UMPLIB GAMBANG PN1995.9.M29 M37 2009 (Browse shelf(Opens below)) 1 Not for loan 0000056485

Includes index

Description based on print version record

Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds

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