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The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships /

Bergeron, Bryan P.

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron - New York: McGraw-Hill, c2001 - xxvi, 261 p.: ill.; 24 cm

Includes bibliographical references (p. [235]) and index

ISBN: 007136479X

Subjects--Topical Terms:
Customer loyalty
Internet marketing

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