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Marketing engineering : computer-assisted marketing analysis and planning /

Lilien, Gary L.

Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - 2nd ed. - Upper Saddle River, NJ: Prentice Hall, 2003 - xxiv, 518 p.; 26 cm.

Includes index

ISBN: 0130355496

Subjects--Topical Terms:
Marketing--Decision making--Mathematical models
Marketing--Data processing
Marketing--Decision making--Data processing

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