Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy

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Material type: Text

TextPublication details: Upper Saddle River, NJ: Prentice Hall, 2003Edition: 2nd edDescription: xxiv, 518 p.; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.125 .L54 2003 (Browse shelf(Opens below))	Available		0000002989

Includes index