MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00908nam a2200253 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000007425 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117142205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060606t2004 xxu gr |0 1 0|eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130355496 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107131725 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200908141055 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908141027 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908131535 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200606141133 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.125 .L54 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lilien, Gary L. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing engineering : |
| Remainder of title |
computer-assisted marketing analysis and planning / |
| Statement of responsibility, etc. |
Gary L. Lilien, Arvind Rangaswamy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, NJ: |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 518 p.; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Mathematical models |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Data processing |
| 700 12 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rangaswamy, Arvind |