The interplay of influence : news, advertising, politics, and the Internet /
Jamieson, Kathleen Hall
The interplay of influence : news, advertising, politics, and the Internet / Kathleen Hall Jamieson, Karlyn Kohrs Campbell - 6th ed. - Belmont, CA : Thomson Wadsworth, 2006 - 384 p. : ill. ; 24 cm
media : an introduction -- News as persuasion-- Influencing the news media -- How corporate power influences what we see -- What is advertising? -- Persuasion through advertising -- Influencing advertisers -- How to influence the media -- Political versus product campaigns -- How has the internet changed politics? - News and advertising in the political campaign 1. The 2. What is news? -- 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
0534559387
Mass media--Influence
Mass media--Audiences
Advertising
Internet--Social aspects
Mass media--Political aspects
Mass media--United States
The interplay of influence : news, advertising, politics, and the Internet / Kathleen Hall Jamieson, Karlyn Kohrs Campbell - 6th ed. - Belmont, CA : Thomson Wadsworth, 2006 - 384 p. : ill. ; 24 cm
media : an introduction -- News as persuasion-- Influencing the news media -- How corporate power influences what we see -- What is advertising? -- Persuasion through advertising -- Influencing advertisers -- How to influence the media -- Political versus product campaigns -- How has the internet changed politics? - News and advertising in the political campaign 1. The 2. What is news? -- 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
0534559387
Mass media--Influence
Mass media--Audiences
Advertising
Internet--Social aspects
Mass media--Political aspects
Mass media--United States