MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01535nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000017048 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117144226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061220t e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534559387 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107131852 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200908141248 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908141221 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200908131644 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200612201004 |
| -- |
dilla |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
P 94 .J36 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jamieson, Kathleen Hall |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The interplay of influence : |
| Remainder of title |
news, advertising, politics, and the Internet / |
| Statement of responsibility, etc. |
Kathleen Hall Jamieson, Karlyn Kohrs Campbell |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Belmont, CA : |
| Name of publisher, distributor, etc. |
Thomson Wadsworth, |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
384 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. The |
| Title |
media : an introduction -- |
| Miscellaneous information |
2. What is news? -- |
| -- |
3. |
| Title |
News as persuasion-- |
| Miscellaneous information |
4. |
| Title |
Influencing the news media -- |
| Miscellaneous information |
5. |
| Title |
How corporate power influences what we see -- |
| Miscellaneous information |
6. |
| Title |
What is advertising? -- |
| Miscellaneous information |
7. |
| Title |
Persuasion through advertising -- |
| Miscellaneous information |
8. |
| Title |
Influencing advertisers -- |
| Miscellaneous information |
9. |
| Title |
How to influence the media -- |
| Miscellaneous information |
10. |
| Title |
Political versus product campaigns -- |
| Miscellaneous information |
11. |
| Title |
How has the internet changed politics? - |
| Miscellaneous information |
12. |
| Title |
News and advertising in the political campaign |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Influence |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Audiences |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet |
| General subdivision |
Social aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Political aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| Geographic subdivision |
United States |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Campbell, Karlyn Kohrs |