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The interplay of influence : news, advertising, politics, and the Internet / Kathleen Hall Jamieson, Karlyn Kohrs Campbell
Material type:
TextPublication details: Belmont, CA : Thomson Wadsworth, 2006Edition: 6th edDescription: 384 p. : ill. ; 24 cmISBN: - 0534559387
Contents:
1. The media : an introduction -- 2. What is news? -- 3. News as persuasion-- 4. Influencing the news media -- 5. How corporate power influences what we see -- 6. What is advertising? -- 7. Persuasion through advertising -- 8. Influencing advertisers -- 9. How to influence the media -- 10. Political versus product campaigns -- 11. How has the internet changed politics? - 12. News and advertising in the political campaign
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | P 94 .J36 2006 (Browse shelf(Opens below)) | 1 | Available | 0000019545 |
1. The media : an introduction -- 2. What is news? -- 3. News as persuasion-- 4. Influencing the news media -- 5. How corporate power influences what we see -- 6. What is advertising? -- 7. Persuasion through advertising -- 8. Influencing advertisers -- 9. How to influence the media -- 10. Political versus product campaigns -- 11. How has the internet changed politics? - 12. News and advertising in the political campaign