Customer relationship management : a people, process, and technology approach /

Wagner, William P.

Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey - Boston, Mass. : Thomson Course Technology, 2007 - 191 p. : ill. ; 24 cm.

1423900847 9781423900849


Customer relations--Management
Customer relations--Data processing
Business intelligence

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