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Primal branding : create zealots for your brand, your company, and your future /

Hanlon, Patrick

Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon - New York : Free Press, c2006 - xiii, 257 p. ; 23 cm.

Includes bibliographical references (p. 247) and index

ISBN: 9780743277976 074327797X (alk. paper)

Subjects--Topical Terms:
Branding (Marketing)
Consumer behavior

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