MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01005nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000033930 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KUKTEM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251117145255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090116t2006 nyu f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780743277976 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074327797X (alk. paper) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107132105 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201101180904 |
| Level of effort used to assign classification |
ida |
| Level of effort used to assign subject headings |
200912221044 |
| Level of effort used to assign classification |
fauzi |
| Level of effort used to assign subject headings |
200908141545 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200901161051 |
| -- |
nadia |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UMP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 H36 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hanlon, Patrick |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Primal branding : |
| Remainder of title |
create zealots for your brand, your company, and your future / |
| Statement of responsibility, etc. |
Patrick Hanlon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Free Press, |
| Date of publication, distribution, etc. |
c2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 257 p. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 247) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0630/2005044708-t.html">http://www.loc.gov/catdir/enhancements/fy0630/2005044708-t.html</a> |