Branding only works on cattle : the new way to get known (and drive your competitors crazy) /
Baskin, Jonathan Salem
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin - Hoboken, NJ: John Wiley & Sons , 2008 - 261 p. ; 24 cm.
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits
9780470742570
Branding (Marketing)
Consumer behavior
Information behavior
Internet searching
Business enterprises--Computer network resources
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin - Hoboken, NJ: John Wiley & Sons , 2008 - 261 p. ; 24 cm.
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits
9780470742570
Branding (Marketing)
Consumer behavior
Information behavior
Internet searching
Business enterprises--Computer network resources